", "identifier": { "@type": "PropertyValue", "name": "Southern Glazer's Wine and Spirits", "value": "844425" }, "datePosted" : "2018-11-20", "employmentType" : "FULL_TIME", "hiringOrganization" : { "@type" : "Organization", "name" : "Southern Glazer's Wine and Spirits" }, "jobLocation" : { "@type" : "Place", "address" : { "@type" : "PostalAddress", "addressLocality" : "Syosset", "addressRegion" : "NY", "postalCode" : "11791", "addressCountry": "US" } } } }
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ALD Brand Development Manager (NYC)

Description
This position is responsible for increasing velocity of brands in a set universe of accounts within a specific geography. Incumbent builds relationships with account level key influencers & decision makers and is responsible for sell-in of strategic initiatives at key accounts. The position focuses on getting the PRUSA portfolio of brands in the best position to be ordered by consumers ? this includes educating staff, developing marketing initiatives (features), and utilizing all resources to build brand affinity in their respective geography.
Responsibilities:
+ Improve merchandising and visibility of brands in accounts, including back bar placement and POS utilization
+ Identify each account?s velocity drivers and ensure PRUSA brands are included in the key velocity drivers
+ Educate Account Staff on key items with particular emphasis on new items as they are sold in
+ Identify account opportunities/distribution gaps and initiate the sell in of new items
+ Responsible for selling-in and in some cases executing strategic initiatives at key accounts
+ Responsible for menu and promotional tracking of PRUSA and competitive brands
+ Responsible for performing surveys during account visits (Briefcase)
+ Schedule and administer on site product promotions and signage
+ Builds relationships with key account gatekeepers (owners, bartenders, customers) and conducts staff trainings to build brand loyalty and knowledge
+ Monitors and maintains up-to-date awareness on product information, company initiatives and promotions, advertising, and industry trends
+ Develops account detailed ?Call List? with key contact and call schedule
+ Responsible for daily Pre-Plan of activities and daily/weekly recap of results and accomplishments to team manager
+ Manage robust budget, taking time to evaluate ROI?s and communicating successes/learnings
+ Proposes new ideas/methods on how to improve performance, maintains a positive, can-do attitude and influences others to gain support for an idea or cause
+ Responsible for product distribution and placementin conjunction with SWS sales team
+ Works closely with sales team to achieve PRUSA strategic goals and implement initiatives,innovations and programs
+ Collaborate and communicate store level plans with brand agents, Sales People, PRUSA MM?s, and Sales Mgmt. to ensure proper resource allocation
+ Work flexible hours which include early morning (i.e. 4:00a.m. -6:00a.m. start times), evenings, and/or weekends. Overnight travel as required. Additional hours required during peak season of October, November and December and June and in accordance with the event schedule.
+ Perform other work related duties and special projects as assigned.
+ Be aware of federal, State and local laws affecting the beverage/alcohol industry with account responsibility.
+ Project a positive, professional image at all times.
+ Ability to use and understand Supplier specific application.
Qualifications
+ B.A. or B.S. in Business Administration, Marketing, Public Relations or related field
+ Comprehensive understanding of spirits to include regions/varietals, product/food pairing techniques, basic production and service.
+ 2 - 5 years of industry experience.
+ Ability to communicate with enthusiasm for the product and category.
+ Capable of managing multiple projects on tight deadlines and maintaining high level of quality output.
+ Proficient in MS Office (Word, Excel and Outlook).
+ Possess a dependable vehicle, valid driver?s license, proof of state registration and insurance and an acceptable driving record.
+ Lift and carry 45+ pound case of product on an occasional basis.
+ Must be at least 21 years of age.
Job:Sales
Primary Location:United States-New York-Syosset
Shift:Day Shift
ReferenceNumber: SYO00000327
Category: Sales
JobType:
JobIndustry:
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